Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading Indian FMCG conglomerate, today announced the official launch of its popular confectionery including Indian Ethnic Confectionery and mouth freshener brands in Nepal. This strategic move marks a significant milestone for the company as it expands its global footprint and introduces its iconic products to the discerning Nepalese consumers. Currently, LG International has been appointed as the on-ground business partner for nationwide distribution in Nepal.

The launch was commemorated with a dealer meet held at the Kathmandu Marriott, where key distributors and stakeholders were introduced to the diverse range of confectionery including Indian Ethnic Confectionery products. This includes popular candies, chewing gums, and refreshing mouth fresheners like Rajnigandha Silver Pearls, Pass Pass, Pulse candy, Luvit and Cherio(Hard boiled candy).

"DS Group is thrilled to bring the unique taste of its confectionery range including the Indian Ethnic Confectionery segment to the Nepalese market," said Tanuj Kumar, Sr. Manager, Export, DS Group in India. "We believe that our innovative product portfolio will resonate well with the discerning Nepalese consumers, who are increasingly seeking high-quality and flavourful treats. We are committed to ensuring the successful and widespread availability of these products throughout Nepal. Our team is dedicated to providing unparalleled support to our partners and delivering a seamless consumer experience."

The Nepalese confectionery market presents a significant growth opportunity for DS Group. Nepal's similar traditions, beliefs, tastes, and preferences, coupled with high acceptability of Indian brands and a large floating Indian tourist population, make it a promising market. DS Group aims to capture a substantial market share by offering high-quality and innovative products with unique USPs, contributing to the growth of the Nepalese FMCG sector. This expansion will generate employment opportunities in Nepal while contributing to the local economy. DS Group’s focus on quality, innovation, and consumer satisfaction positions it well to succeed in this dynamic market.

Recently, the confectionery division of DS Group achieved a significant milestone by surpassing ₹1,000 crores in annual sales turnover in FY 2023-24. In India, DS Group is the second largest confectionery player in the non-chocolate category and amongst the largest, fastest-growing Indian confectionery players in the industry commanding a leadership position in the Hard Boiled Candy (HBC) and Indian ethnic confectionery (IEC) segments. 

Championing sustainability efforts, a robust fleet of 800+ electric vehicles is deployed in the distribution of confectionery products, thereby contributing to a cleaner environment.  The Group is driven towards responsible expansion with intense investments planned in the ESG space. The aim is to govern DS Group through the highest professional and ethical standards lead with integrity, and deliver impact responsibly while maintaining the trust of partners, colleagues and society.

DS Group's culture of innovation and commitment to quality is evident across all segments of DSFL's business. The company has crafted compelling brand narratives and distinct consumer propositions for its key brands like Pulse, Pass Pass, Rajnigandha Pearls, Chingles, Pulse Natkaare, and the recently acquired LuvIt. Despite the competitive nature of the hard-boiled candy market, DSFL's brand "Pulse" has maintained its position as the market leader for the past 8 years. In the competitive Indian Ethnic Confectionery segment, DSFL stands out with its diverse offerings. The "Pass Pass" blend caters to those who enjoy a mix of flavors, while "Rajnigandha Pearls" offers a single-ingredient experience. 

Through continuous innovation, DSFL has successfully transformed the Indian Ethnic Confectionery category into a branded and organized market, providing consumers with unique options to suit their preferences. Leveraging its innate understanding of the flavors and tastes of modern India, the company is strategically contemporizing its ethnic product portfolio while focusing on Gen Z habits, strengthening modern trade channels, capitalizing on influencer marketing, and harnessing new-age technologies to amplify product reach. This accentuates the corporate ideology of ‘Create What is Worth Creating’.