Different Ways to Increase Website Traffic

Author: Suman Kumar Phuyal

Founder of SumanInfotech.com.np

Websites are essential for businesses as they serve as online identities. Nowadays, websites have become increasingly important in various sectors such as fashion, education, government organizations, and even celebrities.

Creating a website can be a challenging task, but what's even more challenging is generating traffic to that website. Traffic plays a vital role in increasing the visibility of a website and is a crucial factor in the success of a business.

I have tried different techniques and methods to attract organic visitors to my website, as well as utilizing paid methods. Here are seven effective ways to increase website traffic:

Different Ways to Increase Website Traffic

Seven effective ways to increase website traffic:

1. SEO (Search Engine Optimization)

Search engine optimization (SEO) is one of the most powerful ways to drive traffic to a website. It is a free method that offers long-term benefits for business or website owners. Basically, SEO consists of three different techniques: On-page SEO, Off-page SEO, and Technical SEO.

An example of organic traffic tracked by Google Search Console is presented by Suman Kumar Phuyal as the source. The data showcases the website's traffic generated through non-paid and organic means, indicating the number of visitors who found the website through search engine results. This information is valuable for understanding the website's performance in attracting organic visitors and optimizing SEO strategies for further growth.

On-page SEO involves optimizing the content of a webpage, such as adding image alt text. Off-page SEO focuses on building backlinks from other websites. Lastly, Technical SEO is concerned with factors like website speed, mobile-friendliness, and responsiveness.

There are several factors that contribute to a website's ranking on Google search engines. While Google's algorithm undergoes periodic updates, there are key considerations for website owners to keep in mind. First and foremost, it is important to consistently produce original content to avoid penalties from Google. Additionally, focusing on writing high-quality articles that address the needs of the target audience is crucial. And, Regularly updating blog posts can also positively impact website rankings.

There are other technical aspects that should be taken care of as well. It's important to fix any broken links on the website and ensure that SSL (Secure Sockets Layer) is properly installed for a secure browsing experience. Including social sharing functions on the website can encourage visitors to share content, increasing its reach. Lastly, regularly monitoring website analytics using tools like SEMRush and Google Analytics can provide valuable insights for further optimization.

2. Linking Social Networks

Social media is super popular with lots of users! If you use platforms like Facebook, Twitter, Instagram, or YouTube for your business, you can put your website links there. This helps you get more people to visit your website and increases traffic.

To track social media traffic, Google Analytics is the best tool. It helps you see where visitors to your website come from. Google Search Console only tracks traffic from the Google search engine, while Google Analytics provides details about all traffic sources, including social media, direct visits, country locations, and more.

3. Guest Post

Guest posts are important because they allow you to reach new audiences, build relationships with other bloggers or websites, and increase your online visibility. They can drive traffic to your site, improve your credibility, and boost your SEO by acquiring backlinks from reputable sources.

If your website is about technology, getting backlinks from other technology sites with high domain authority (DA) is crucial for SEO. It shows search engines that valuable tech websites are linking to your site, which boosts your website's credibility and can improve its ranking in search results.

Another way you benefit from guest posts is when you write an article for a website with lots of traffic. This will surely help your own website because more people may click on the link to your site from the guest post. It brings in more visitors and potential customers.

4. Answering Questions and Commenting

There are various Q&A platforms like Quora and social media groups, where people seek help on different topics. By creating a free account and answering questions, you can gain followers and drive more visitors to your website, benefiting from the engaged audience seeking information and solutions on the platform.

Likewise, visiting different blogs and engaging through comments can drive traffic to your website. By leaving thoughtful and relevant comments, you can attract the attention of other readers and encourage them to visit your site, creating an opportunity to grow your online presence and reach new audiences.

5. Creating a Careers Page

If your company has job openings, creating a dedicated career page on your website is a great idea to attract more traffic. Many job seekers actively search for opportunities online. After setting up the career page, don't forget to promote it on platforms like LinkedIn and Indeed .

These websites have a vast user base, and posting job openings there can lead to an influx of visitors. Expanding your online presence in this manner increases the chances of finding the right candidates and boosts overall website traffic, benefiting your company's recruitment efforts.

Please ensure that your job openings are genuine to provide accurate information to job seekers. Authenticity is crucial in building trust with potential candidates. Misleading or false job listings can harm your company's reputation and discourage qualified individuals from applying.

By maintaining transparency and honesty in your recruitment process, you create a positive experience for job seekers and establish a credible and reputable image for your organization.

6. Paid Campaigns

If your business has a marketing budget and needs quick website traffic, running paid ads on platforms like Facebook and Google is an effective strategy. These platforms can generate fast and targeted traffic to your website, helping you reach your audience and promote your products or services efficiently.

The image above illustrates the increase in website traffic following a paid marketing campaign on Facebook. The data presented is attributed to Suman Kumar Phuyal as the source. The visual representation showcases the positive impact of Facebook advertising efforts in driving more visitors to the website.

SEO is undoubtedly a potent method to drive organic traffic to your website. However, for websites offering products or services, it's essential to complement SEO efforts with a focus on paid traffic.

Paid campaigns on platforms like Google Ads or social media can yield impressive results, converting into successful leads and sales. Many success stories showcase how effectively paid traffic can target specific audiences, generate immediate results, and boost revenue. By striking the right balance between SEO and paid traffic strategies, businesses can maximize their online visibility, engagement, and overall profitability.

7. Friends, Family, and Colleagues

You might have a personal Facebook account with 500 to 1,000 friends, a WhatsApp account with over 100 connections, and a LinkedIn account where you can share your website with friends, family, and colleagues.

This not only lets them learn about your business but also benefits when they share it with their own networks. By building a strong network this way, you create more opportunities to attract visitors to your website, expand your reach, and potentially gain more business prospects.

Conclusion

Websites are crucial for establishing an online identity for businesses, and generating traffic is essential for success. SEO is a powerful tool for organic traffic but paid campaigns on platforms like Facebook and Google can also yield quick results. Additionally, guest posts, social media links, and engaging with Q&A platforms and blogs can boost website visibility.

Creating a dedicated careers page can attract job seekers and drive more traffic. Sharing your website with friends, family, and colleagues helps build a strong network, leading to more opportunities and visitors. Balancing SEO and paid strategies maximizes online presence and potential leads or sales.