शुक्रबार, १७ मङ्सिर, २०७८
Friday, 03 December, 2021

Facebook tests giving more control of News Feed content to users again

Meta, the parent company of Facebook, has revealed that it is testing a number of new features that will allow users and companies to customize their Facebook News Feed experience. People may now adjust the quantity of material they see from friends, family, Groups, and Pages on Facebook as well as the topics they care about in their News Feed Preferences, according to Meta. Facebook is testing Topic Exclusion for News Feed on a small number of advertisers that run advertisements in English for its corporate clients.

Meta has also indicated its intentions to collaborate with third-party companies. Meta announced new options for Facebook users to control the material they see in their News Feed on 18th of November, 2021. In a blog post, Meta stated, "We're experimenting new approaches to make it simpler to locate and utilize News Feed options to alter people's ranking choices and customize their News Feed." Favorites, reconnecting, sleeping, and unfollowing will all be made simpler to access by the corporation. Facebook's new test will initially be offered to a small number of users before being rolled out to all eligible users in a phased manner.

Meta is also extending its Topic Exclusion restrictions for the Facebook News Feed test to a small number of advertisers that run advertisements in English, as previously reported. Advertisers can choose from three different topic categories: news and politics, social concerns, and crime and tragedy. When an advertiser chooses one or more themes, their ad will not appear in the News Feeds of users who are interested in those topics. Advertisers that eliminated the news and politics categories were able to avoid news and political adjacency 94 percent of the time in early testing, according to Meta.

The Topic Exclusion controls are viewed by Meta as a bridge product, and the company plans to begin testing a new content-based suitability control to address advertisers' concerns about ads being displayed next to specific topics based on their brand suitability preferences in both Facebook and Instagram feeds. The implementation will begin in 2022, according to the business. Finally, Meta plans to collaborate with third-party brand safety partners to establish a solution by the end of 2021 that will assess if material next to an ad in News Feed fits with a brand's appropriateness choices. In the next weeks, Meta added, it will begin with a request for bids.

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