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Saturday, 22 January, 2022

APPLE: App Store earned more than $200 billion since its launch

According to an Apple press statement issued, App Store developers have earned more than $260 billion since the store's inception in 2008. Since Apple said in January that developers had earned more than $200 billion since the App Store launched, the new statistic released on Monday shows that developers will earn $60 billion in 2021.

Apple also stated that from Christmas Eve and New Year's Eve in 2021, spending on the App Store increased by a double-digit percentage, but it didn't say how much. While the latest figures show that the App Store is still a huge moneymaker, developer dissatisfaction with the store is at an all-time high. Many developers have expressed dissatisfaction with what they perceive to be restrictive store practices, notably Apple's 30% cut on many sales.

Apple is still embroiled in a legal battle with Epic Games over the App Store, and while the Epic Games v. Apple ruling arguably favored Apple, it has been put on hold, which means Apple won't have to let developers point customers to alternative payment systems outside of the App Store for the time being. The company's press announcement on Monday also highlighted a statistic it originally revealed during its October earnings call: there are more than 745 million paid memberships to developer and Apple services.

Apple has added more premium services to its lineup in recent years, such as News Plus, Fitness Plus, and Apple TV Plus. Given the new all-time record for services revenue disclosed during Apple's October results, the plan appears to be working, although it's unknown how many subscriptions to Apple's own services are included in that 745 million.

 

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