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Facebook invests billions in metaverse efforts as ad business slows

Facebook invests billions in metaverse efforts as ad business slows

The notion of metaverse — a collection of virtual experiences — is becoming a term in the IT sector. It is a term used to describe shared virtual worlds that individuals may access through the internet. The majority of technological businesses, including Facebook, have made significant investments in it. The social media behemoth claims it would spend up to $10 this year on its metaverse branch, Facebook Reality Labs, which is responsible for developing augmented reality (AR) and virtual reality (VR) gear, software, and content.

This emphasis on future technologies comes at a time when Facebook's financial situation is precarious. This week, Facebook said that it will begin disclosing earnings for its Reality Labs division independently from its core ad business. The decision sends a message to investors that the metaverse division should be valued differently than Facebook. "We intend to create a new reporting part for Facebook Reality Labs, or FRL." According to the company's third-quarter earnings announcement, "we are devoting considerable resources to our augmented and virtual reality products and services, which are a key element of our work to build the next generation of online social experiences."

It's also a ploy to divert from the fact that Facebook's revenue estimates were missed by approximately $1 billion, according to The Verge, "which points to some of the company's current challenges." The pandemic, the economy, and Apple's recent privacy improvements all contributed to a drop in Facebook's profitability, according to the company. However, the business is under fire when a whistleblower testified before the US Congress recently, claiming that Facebook knew its applications were damaging teenage users' mental health. Facebook has opted to concentrate on its Metaverse business for the time being.

"The next generation of online social interactions" will include AR and VR, according to the company. “We anticipate a $10 billion reduction in our total operating profit in 2021 as a result of our investment in Facebook Reality Labs. In its third-quarter earnings announcement, the firm stated, "We are dedicated to bringing this long-term vision to life, and we intend to raise our investments throughout the next few years."

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