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Facebook renames itself to Meta in major rebrand

Facebook renames itself to Meta in major rebrand

Facebook has been synonymous with some of the most identifiable branding in the world over the last two decades: a large blue and white letter F. That is no longer the case. On Thursday, the social networking behemoth made a clear move toward a makeover, renaming itself as Meta and de-emphasizing Facebook's name. The update was followed by a new company logo that was fashioned in the shape of an infinity symbol that was slightly off-kilter.

Facebook's other programs, such as Instagram and WhatsApp, will continue to exist, but under the Meta banner. The move exemplifies how Facebook's CEO, Mark Zuckerberg, intends to refocus his Silicon Valley firm on what he sees as the next digital frontier: the integration of diverse digital realms into something termed the metaverse. At the same time, changing Facebook may help the firm remove itself from the current social networking concerns, such as how it is used to disseminate hate speech and disinformation.

Mr. Zuckerberg said during a virtual gathering on Thursday to highlight Facebook's technical bets on the future, "I've been thinking a lot about our identity" with this new chapter. "I'd like to think of us as a metaverse corporation in the future." Mr. Zuckerberg signaled with the shift that his firm was moving beyond today's social networking, which has been the foundation of Facebook since its inception 17 years ago. He said that having Facebook as the company name was no longer viable because the firm now owned several applications and was primarily about connecting people. Mr. Zuckerberg said that this was especially true given Facebook's commitment to creating a composite universe that combines online, virtual, and augmented worlds for users to easily navigate.

He believes that the metaverse, as he refers to it, will be the next big social platform, with multiple tech companies working on it over the next ten years. Facebook divided its virtual reality and augmented reality businesses into a subsidiary known as Facebook Reality Labs on Monday, signaling its aim to be a major participant. However, because the notion is theoretical, it will take time for Facebook to evolve into a metaverse firm. Facebook and its sibling applications are still huge businesses, producing over $86 billion in yearly sales and servicing over 3.5 billion people across the world.

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