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Twitter is partnering up with Walmart to establish a livestreamed online shopping effort. Users will be able to make purchases from companies directly on the microblogging platform while also viewing a live broadcast. On November 28, the business will conduct its first live retail broadcast test. Jason Derulo, a well-known R&B performer, will host the evening.
Electronics, home items, fashion, seasonal décor, surprise special guests, and much more will be available for purchase throughout the Live Shopping event. Twitter Shopping Manager is also being tested by the social media business. Twitter unveiled the new live shopping experience in a blog post on November 22. On November 28, Twitter and Walmart will kick off Cyber Week with the first-ever shoppable broadcast on Twitter. At 7 p.m. ET, the Cyber Deals Sunday event will begin (5:30am IST). Users may watch the live broadcast and shop for Walmart items during the event (on iOS and desktop).
A 30-minute variety program will be hosted by Derulo. People may check out the Shoppable Banner and Shop Tab on the live event's page while watching a Live Shopping stream on Twitter. Customers can also watch the livestream on the merchant's website using an in-app browser, so they don't have to stop shopping to watch the performance. "Livestreaming on Twitter provides companies the capacity to interact with their most influential fans," Twitter stated of the service. "Adding the option to shop into this experience is a logical extension to attracting and engaging with responsive audiences." Twitter has also begun developing a Twitter Shopping Manager to help merchants integrate and manage their product catalogs. According to the firm, this will provide retailers with a one-stop shop for regulating how they appear on Twitter.
Twitter stated that it plans to introduce more items in the future to make buying on Twitter a different experience. Twitter's foray into livestream purchasing is the result of a feature known as Shop Module. People may shop for things using an in-app browser, which was introduced in July of this year. A dedicated place at the top of a profile where companies may promote their items is known as the Shop Module. Users with the Shop Module enabled on Twitter may visit such profiles and navigate through the product carousel. They may touch on things they're interested in to see similar ones in an in-app browser without leaving Twitter.
