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Facebook’s new professional profiles let creators unlock audience-growing tools

Facebook’s new professional profiles let creators unlock audience-growing tools

Facebook is introducing a professional mode for profiles, which will allow artists to use extra revenue techniques. In addition, the new mode allows artists access to services that help them measure their audience's development, which were previously only available with Pages. When professional mode is on, creators can participate in the Reels Play bonus program. In September, Reels, Instagram's short-form video tool, was made available on Facebook.

Creators may earn up to $35,000 per month through the bonus scheme, which is based on how many views their Reels receive. However, not all artists are eligible for the program; it is presently invite-only, and in order to qualify, creators must adhere to Meta's Partner Monetization Policies. Furthermore, Facebook says it's working on additional complex editing tools for Reels, such as an easier method to make a Reel out of many clips and the option to save your Reel as a draft while you're editing it. On Facebook, the network is also considering increasing the time limit of Reels from 30 seconds to one minute, while only Instagram now allows one-minute Reels.

Professional level enables audience, post, and profile details outside of Reels, allowing creators to keep track of all activity on their profile. Creators may see how their follower count has evolved over time as well as the overall amount of shares, comments, and responses their posts have gotten. Enabling professional mode, like Pages, makes all of your posts public and allows anybody to read your profile and start following you. However, according to Meta, you may still opt to make specific posts available exclusively to friends. Professional mode is now only accessible in the United States, but Meta promises that it will be expanded to other nations in the future.

Facebook has launched the Stars shop, a dedicated website for purchasing Stars, the virtual currency that users can purchase with real money and use to tip authors. While Stars may be purchased within the Facebook app, they are available at a reduced price through Facebook's new shop. The platform might be attempting to persuade users to buy Stars on the company's web-based Stars shop, avoiding Apple's 30% commission on sales made through third-party iOS applications.

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