आईसीटी समाचार
Apple is being chastised by Google for the closed-off world of 'iMessage.' Hiroshi Lockheimer, Google's Senior Vice President of Android, issued a series of tweets criticizing Apple's iMessage policy. His remarks follow a Wall Street Journal (WSJ) research revealing that youths in the United States are solidly on Team iMessage.
More crucially, the article claims that people who switch from Apple's iMessage 'blue text' to Android are frequently shunned and embarrassed by their colleagues. And Google has opted to use this opportunity to criticize Apple's messaging "walled-garden" strategy. Furthermore, Google's own messaging strategy has been in striking contrast, as it strives to promote Rich Communication Services (RCS) via its own Android Messages app.
For those unfamiliar with RCS, it is the next generation of communications standards and protocols that will eventually replace SMS and MMS. Here's a peek at the source of the debate. Hiroshi Lockheimer, who is cited in the WSJ piece, started a discussion criticizing Apple's locked-in policy. "IMessage should not gain from bullying," he stated. Texting should bring us closer together, and there is a solution. Let's deal with this as a single industry."
He also said that Apple's use of "peer pressure and bullying as a technique to sell things" is "dishonest for a corporation that has humanity and equality as a major aspect of its marketing," and that there are guidelines in place to rectify it.
