आईसीटी समाचार
With new phones priced above $800, Realme is aiming to join the high-end smartphone market. Sky Li, the company's founder and CEO, made the news on Twitter, putting Realme in direct competition with Apple and Samsung, which dominate the luxury smartphone market. Oppo, Vivo, and OnePlus, all of which are owned by the same parent company BBK Electronics as Realme, have sought to compete with Apple and Samsung in the high-end market with their own unique products.
However, none of the three businesses have yet to succeed in attracting enough attention to generate widespread demand for their expensive flagships. Sky Li announced Realme's entry into the high-end smartphone market in a tweet. He hasn't verified any other specifics, such as when the first Realme phone with a price tag of more than $800 would be released. Realme first entered the very competitive smartphone industry in May of 2018. Initially, the firm was a division of Oppo, but shortly after the debut of its first smartphone model (Realme 1), it split from Oppo and became an independent brand.
Xiaomi (with its sub-brand Redmi and spin-off Poco), Infinix, and Samsung have all battled against Realme thus far. It has just announced that the Realme X series would be discontinued in favor of the Realme GT series, which promises a flagship-like experience. Despite the fact that Realme has not yet revealed any specifics regarding the new move, a rumor from China earlier this month said that the firm would debut its new flagship phone early next year for roughly CNY 5,000. Realme has shipped more than 100 million devices since its launch in the smartphone market.
According to analysis company Counterpoint, it surged 135 percent year over year in the second quarter of 2021. The business ranks fourth among the top five smartphone vendors. According to IDC, its market share fell 5% year over year in the third quarter. Realme has increased its physical presence by opening 200 exclusive locations around the country, with ambitions to expand to 300 outlets in total. Realme phones and accessories will be available at these retailers. The firm intends to increase its offline presence in the nation to over 1,000 exclusive outlets by the end of 2022.
