आईसीटी समाचार
The forthcoming edition of the FIFA World Cup - one of the most-watched worldwide athletic events — will be held later this year in Qatar, and Crypto.com has officially acquired a sponsorship contract. The partnership will provide Crypto.com a big branding boost, according to the release, with the crypto trading site receiving branding rights both inside and outside the football game venues.
In addition, the Singapore-based exchange will be the only cryptocurrency trading platform for FIFA tournaments in Qatar. While the overall pay for this sponsorship contract is unknown, Crypto.com customers will be given the option to attend World Cup events and win exclusive goods, according to a press statement from the exchange.
Kay Madati, FIFA's Chief Commercial Officer, commented on the development, saying, "Crypto.com has already demonstrated its commitment to supporting top-tier teams and leagues, major events, and iconic venues around the world, and no platform is bigger or has a greater reach and cultural impact than FIFA's global football platform.
We are thrilled to have a worldwide company like Crypto.com join us as a sponsor of the exciting and unprecedented FIFA World Cup in Qatar, eventually assisting in the global growth of our beautiful game." Crypto.com has a long history of being associated with a variety of sporting events and business transactions in a variety of marketplaces.
Crypto.com signed a $175 million 10-year sponsorship deal with the Ultimate Fighting Championship in July 2021. (UFC). "We could not be more delighted to sponsor the FIFA World Cup, one of the most renowned competitions in the world, and to promote additional exposure of Crypto.com internationally," stated Kris Marszalek, Co-Founder and CEO of Crypto.com.
